City of Melbourne ‘Get to the city or get FOMO’

Agency: Leo Burnett Melbourne (2021)

Creative direction: Jim Walsh, Matt Caminiti, Izy Kali

Motion graphics: Izy Kali

FOMO’ is a creative and experience platform that’s intended to bring Melburnians back into the city they love after a year of extensive COVID-19 lockdowns in Melbourne. Designed to span an array of events, activations, offers, places and money-can’t-buy experiences, FOMO provides an important platform for the city – its business owners, retailers and cultural institutions – encouraging Melburnians to actively choose the city or ‘get FOMO.’