Honda ‘Designed for Joy’

Agency: Leo Burnett (2020)

Design direction: Matt Caminiti, Chris Jovanov

Motion graphics: Izy Kali

‘Designed for Joy’ is Honda Australia’s new design ethos and design system that celebrates their product ‘the joy is in the details that focuses heavily on bold, expressive animated typography, striking images a fun tone of voice that managed to push Honda into the progressive forward-thinking digital world.

We had 8 weeks to bring this new platform to life, defining a completely new look and feel that relied heavily on bold type, product-first imagery and sleek motion graphics that together created a sene of JOY and brought one of Australia’s biggest automotive companies into the digital world with a bang.