Space Is Ltd. ‘Sleeep’
Art direction and design for Instagram feed of Red Dot Awarded capsule hotel Sleeep, available in several locations including Hong Kong, Tokyo and Bangkok.
Sleeep’s smart prefab sleep capsules can be used overnight or for short naps for a society with distorted values that severely undervalue sleep and rest.
I came in early on the project to work on brand recognition and trust using social media. Our aim was to bring Sleeep to their target audience - overworked office workers trying to take a moment of rest by doom scrolling.
We created a relaxing, informative feed in collaboration with Hong Kong photographers.
Space Is Ltd. ‘Up-otel’
After the successful work with Sleeep, I was brought back to work on the art direction and design of social media feed for Space is Ltd.’s second venture. Hong Kong ‘love hotel’ Up-otel.
Up-otel is a hotel for lovers. but not in the way you might think.
Due to the housing crisis in Hong Kong, many young people live with their parents and are unable to enjoy any romance or alone time in a space of their own. Up-otel is there to give these couples a place for dates or sleepovers.
We created a feed that celebrated romance, sex and love - helping position the brand.
